![]() Like great art, great design should be timeless. ![]() I’ve long said that if design is a scale with pure, function based industrial design at one end and fashion at the other, car design skews towards the latter, but it doesn’t neglect the requirements of building an actual working, sellable vehicle. Good design should aim to be aesthetically pleasing if it’s relevant, especially if outcome that is selling cars. Does it have an artistic element? Of course. Design is a rational, structured process meant to serve a specific brief or purpose – it’s not meant to be interpreted or have meaning placed upon it. Johnny Cash’s version of Hurt was so different to the original and so successful Trent Reznor was moved to say “it’s Johnny’s song now.” Modern art changes meaning according to the person viewing it. Operas and classical music subtly change depending on who the performers are. ![]() I was just trying to keep up) but as works of art plays are perfect for this sort of treatment because they’re often an allegory for the human condition, so are ripe for reinterpretation to reflect contemporary concerns and issues. When Matt and I went to see As You Like It by one William “Bill” Shakespeare, it was described as a “bold reimagining.” It didn’t totally work for Matt (theatre is in his blood, darling. My creative brain immediately translates this as ‘standby for something beloved to be fucked up for the sake of it, in the misguided name of progression because we’re all out of better ideas’. There are three words that were I to have a soul, would be guaranteed to strike fear into the very core of it: A Bold Reimagining. If has something interesting to offer the history of car design, we’ll discuss it here. We’ll skewer a few sacred cows and celebrate some utter dross. We’ll be looking at the bona-fide classics, as well as the overlooked, the underestimated, the misunderstood, the pedestrian and the downright weird. In this regular series I’ll be cocking a raised eyebrow and flapping my big fat smart mouth at those cars that get fawning prose in glossy coffee table books and those that don’t.
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